Similar to most sporting events, NBA games can amount to a long night for fans who leave the comfort of their own home to watch basketball on a Wednesday night.

The kids need to go to bed and their parents have to go to work in the morning.

With an eye toward being as efficient as possible in situations like this, the NBA will experiment with a 44-minute game on Oct. 19, when the Brooklyn Nets play against the Boston Celtics at Barclays Center. This measure does not come out of the blue.

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“At our recent coaches’ meeting, we had a discussion about the length of our games, and it was suggested that we consider experimenting with a shorter format,” said NBA President, Basketball Operations Rod Thorn.  “After consulting with our Competition Committee, we agreed to allow the Nets and Celtics to play a 44-minute preseason game in order to give us some preliminary data that will help us to further analyze game-time lengths.”

NBA commissioner Adam Silver has been willing to test the limits of the league's rules, and he views the D-League and NBA preseason as perfect places to try out rule changes before they reach actual games. In this case, quarters will be reduced from 12 minutes per quarter to 11, which will be paired with a reduction in mandatory timeouts in the second and fourth quarters.

Of course, such a scenario presents a new issue for coaches to contend with. Reduced minutes could lead to changes in rotations and fewer timeouts might mean better time management is needed. Nets coach Lionel Hollins and Celtics coach Brad Stevens each discussed the experimental 44-minute game.

"When this idea came up at the coaches’ meeting, I thought it was a unique experiment that was worth participating in," Hollins. "I’m looking forward to gauging its impact on the flow of the game. Since there is a shorter clock, it affects playing time, so it’ll be interesting to see how it plays into substitution patterns.”

"I appreciate the NBA's long history of forward thinking and willingness to try new ideas,” said Celtics Head Coach Brad Stevens. “We told the NBA that we'd be happy to participate in this trial during a preseason game. I look forward to experiencing it and continuing the dialogue after October 19."